More Than Running Ads. A Strategy for Acquiring Customers.

What's Included in the Service?

01. Paid Advertising Strategy

Every business has different customers, goals and acquisition challenges.

I start by understanding your business and identifying the advertising approach that makes sense for your situation.

What this covers:

• Advertising platform selection
• Audience strategy
• Campaign planning and structure
• Messaging and acquisition approach
• Budget allocation decisions

The goal: Build campaigns around your business objectives rather than following a standard setup.

02. Campaign Setup & Management

Once the strategy is defined, the next step is turning it into campaigns.

I handle campaign setup and ongoing management across the advertising platforms relevant to your business.

What this covers:

• Campaign structure and setup
• Audience targeting
• Campaign implementation
• Performance monitoring
• Ongoing campaign management

The goal: Make sure campaigns are structured and managed according to the acquisition strategy.

03. Performance Optimisation

Launching campaigns is only the beginning.

Performance can change as audiences, competition and campaign conditions evolve.

I analyse campaign data to identify areas that need attention and make informed optimisation decisions.

What this covers:

• Campaign performance analysis
• Cost per lead and acquisition cost evaluation
• Audience and campaign performance review
• Budget allocation adjustments
• Identification of underperforming areas

The goal: Continuously improve advertising decisions based on performance.

04. Testing & Experimentation

Not every campaign, audience or message will perform equally.

Testing helps identify which approaches deserve further investment.

What this covers:

• Audience testing
• Messaging and creative testing
• Campaign structure testing
• Channel testing
• Evaluation of campaign results

The goal: Find opportunities for improvement rather than relying on assumptions.

05. Campaign Scaling

When campaigns are generating results, the next challenge is finding ways to grow.

Increasing budgets without a clear plan can make customer acquisition more expensive.

I look for growth opportunities through campaign efficiency, new audiences, additional channels and gradual scaling.

The goal: Explore ways to increase acquisition volume while keeping efficiency in focus.

06. Performance Reporting

Reporting should help you understand your advertising, not simply present numbers.

I review campaign performance to identify what is working, what isn't, and which decisions need to be made next.

The goal: Give you clearer visibility into advertising performance and the next steps.

Advertising Platforms I Work With

The right platform depends on your business, audience and acquisition strategy.

My experience includes:

• Meta Ads — Facebook and Instagram
• Google Ads
• Microsoft/Bing Ads
• LinkedIn Ads
• Amazon Ads
• Flipkart Ads
• Adroll
• Taboola

The focus isn't on using every platform. It's on choosing the platforms that make sense for your business.

Services for Different Business Stages

Starting Paid Advertising

You have a product, website or brand and want to begin acquiring customers through advertising.

Focus: Strategy, platform selection, campaign setup and testing.

Running Ads but Struggling With Performance

You're generating leads or purchases, but results are inconsistent or acquisition costs are increasing.

Focus: Performance analysis, optimisation, testing and improving the acquisition approach.

Already Getting Results but Struggling to Scale

Your campaigns are working, but growth becomes difficult as spending increases.

Focus: Campaign efficiency, growth opportunities, new audiences, channels and gradual scaling.

Pricing

Paid Advertising Management Plans

Startups

₹15,000/month

For businesses ready to begin paid customer acquisition.

Ad Accounts Spending Up to ₹2L/Month

₹25,000/month

For businesses already investing in advertising and looking to improve performance.

Ad Accounts Spending More Than ₹2L/Month

10% of monthly ad spend

For businesses looking to improve efficiency and scale acquisition.

All plans include end-to-end ad account management and reporting.

Pricing applies for the first three months. Depending on performance, pricing will increase by mutual agreement.

Frequently Asked Questions

Do you only work with businesses already running ads?

No. I work with startups that are ready to begin paid advertising and businesses with existing campaigns.

Do you manage multiple advertising platforms?

Yes. I have experience across Meta, Google, Microsoft/Bing, LinkedIn, Amazon, Flipkart, Adroll and Taboola.

The platforms used depend on the business strategy.

Do you also help with advertising strategy?

Yes. Strategy is part of the management service, along with setup, optimisation, testing, scaling and reporting.

Will increasing my ad budget be necessary?

Not necessarily. Increasing spend isn't always the right first step. The approach starts by understanding performance and identifying what needs to change.

What if my website, offer or sales process is affecting results?

These can affect customer acquisition. Understanding the wider acquisition process is part of evaluating the advertising strategy.

Let's Improve How Your Business Approaches Paid Advertising

Whether you're starting from scratch or managing an existing ad account, the first step is understanding your business and current advertising situation.