Paid advertising results across different businesses.

₹8,589 in Ad Spend Generated ₹1.27L in Revenue

Industry: Fitness

Business: Tier 2 City Gym

Platform: Meta Ads

Duration: 14 Days

The Challenge

The gym needed to generate customer enquiries and revenue through paid advertising.

The Approach

Used Meta Lead Generation and Call Ads to connect with potential customers.

The Results

• ₹8,589 advertising spend
• ₹1.27L revenue generated
• 24.8x ROAS from Call Ads
• Campaigns paused after enquiry volume became too high to handle

Key Learning

Call Ads were an effective acquisition channel for this business. The campaign also demonstrated the importance of aligning advertising demand with the business's capacity to handle enquiries.

₹1.46L in Ad Spend Generated ₹18.25L in Revenue

Industry: Real Estate

Business: Chennai Real Estate Brand

Platform: Meta Ads

Duration: 60 Days

The Challenge

The brand was struggling with expensive and low-quality leads from its Lead Generation campaigns.

The Approach

WhatsApp Ads were introduced alongside the existing Lead Generation approach.

The Results

• ₹1.46L advertising spend
• ₹18.25L revenue generated
• 21.2x ROAS from WhatsApp Ads
• WhatsApp delivered almost 3x better ROAS than Lead Generation

Key Learning

The channel used to capture enquiries can influence lead intent and sales outcomes. For this business, WhatsApp produced stronger revenue efficiency than the existing lead-generation approach.

From 15–20 Calls to 300–400 Daily Enquiries

Industry: Healthcare

Business: Chennai Physiotherapy Brand

Platform: Meta Ads

Duration: 6 Months

The Challenge

The business needed to increase patient enquiries and grow its advertising activity.

The Approach

Used a combination of WhatsApp Ads, Call Ads and Lead Generation campaigns.

Doctor-led Reels also played an important role in building trust and improving response.

The Results

• Advertising budget increased from approximately ₹1,000/day to ₹20,000/day
• Initial volume of approximately 15–20 calls/day
• Later volume of 300–400 enquiries daily
• One Thursday consultation slot became fully booked each week

Key Learning

Different enquiry channels and trust-building creative formats can contribute to growth. Scaling also requires continuous attention to campaign performance.

224 Paid Leads and 21 Sales Qualified Leads

Industry: B2B Office Interior Design

Market: India

Platforms: Google, Meta and LinkedIn

Duration: 25 Months

The Challenge

Generate relevant business enquiries for a premium office interior design company.

The Approach

Managed campaigns across Google, Meta and LinkedIn, evaluating lead generation and lead quality across platforms.

The Results

• 5.94M+ impressions
• 224 paid leads
• 21 sales qualified leads
• CPC 15% better than the original plan

LinkedIn generated fewer leads but delivered the strongest lead quality and highest number of SQLs.

Key Learning

The platform generating the cheapest or highest volume of leads isn't always the one generating the most valuable sales opportunities.

9 SQLs From 28 Marketing Qualified Leads

Industry: B2B Office Interior Design

Market: Singapore

Platforms: Google, Meta and LinkedIn

Duration: 2+ Years

The Challenge

Generate qualified opportunities for a premium office interior design business.

The Approach

Managed paid advertising across multiple platforms, with attention to lead quality and campaign efficiency.

The Results

• 1M+ impressions
• 28 marketing qualified leads
• 9 sales qualified leads
• Approximately 32% MQL-to-SQL conversion rate

LinkedIn delivered the strongest lead quality.

Key Learning

Lead quality and conversion into sales opportunities matter alongside lead volume. The next growth challenge was increasing volume without compromising quality.

42 Purchases for a New Women's Fashion Brand

Industry: D2C Fashion

Business: Women's Fashion Brand, Gurugram

Platform: Meta Ads

Duration: 60 Days

The Challenge

The business was a new women's tops brand that needed an advertising foundation and initial purchase generation.

The Approach

Built the Meta advertising setup, including tracking, catalogue configuration, campaign structure and a three-stage funnel.

The Results

• 42 purchases
• ₹64,608 revenue
• 3.80x ROAS from the warm audience campaign

Key Learning

For a new brand, campaign structure and tracking foundations are important parts of building an acquisition process that can be developed further.